Experience and customer
satisfaction are key to the growth of any business.
But how do you guarantee a good
experience for your clients?
If you are in the tech space, the help desk service is the key to finding answers.
But how do you know that the IT
help desk is driving your business? Below are two ways to measure help desk
performance. This article covers the following topics:
Customer satisfaction formula
- Help Desk KPI Settings
- Trade indicator category
- Help desk metrics overview
- IT Help Desk Statistics Benchmark
Serving Satisfied Customers: A Simple Formula
Today's customers are more
demanding than ever. So customer satisfaction is everything. But satisfying
customers is easier than it sounds. It is one of the main influencers of
marketing on the web and offers a simple formula to provide satisfaction.
Customer satisfaction = Customer
retention rate = Reduced customer base = Bad word-of-mouth advertising =
Falling profits
In other words, you can get great
products and services. And you can have very competitive prices. But it doesn't
make much sense unless you provide a great customer experience.
If you don't, your customers will
leave without satisfaction. You can spend a lot of time in your business.
For example, we anticipate that customer
experience will be a key differentiator between companies by 2020. Also, 67% of
customers pay more for a great experience, Salesforce said.
Help Desk KPI Settings
The first step in measuring help
desk performance is to establish key performance indicators (KPIs) for the
customer experience. It shows how effectively a department or company achieves
its key business goals or objectives. These can be anything that affects the
customer, from speed and service to time in the support queue. So if you don't
have a help desk KPI you will need to set one here.
Here are seven steps to help you
set up your KPIs from the help desk.
- What about the results of the help desk?
- Why are these results important to the company?
- What metric measures progress?
- How can I influence the results of this metric?
- Who are the employees responsible for this business result?
- How do you know that you have achieved the KPI?
- How often do you check your progress towards results?
KPIs are useful only when they
require action. Providing concise, clear, and relevant information will help
workers behave. Also, KPIs are a form of communication with employees and
follow the same rules. Treat them accordingly.
Business metric category
The next step in evaluating your
help desk is to select metrics that measure performance.
A metric measures the result of
something.
Managers use them to make
decisions, solve problems, and optimize processes. However, not all metrics are
created equal. It depends on what you are measuring. The following are the main
categories of trade indicators.
- Staffing and salary
- Employee retention
- Formation and development
- Business operation
- Technical indicators
- Service desk metrics
- Customer satisfaction
The last two categories are
important. Helps you get a complete picture of help desk performance.
Service desk metrics include
average response speed, number of incidents logged, and average call
abandonment rate. These are operational indicators. Customer satisfaction
indicators include:
- Customer satisfaction
- Quality of the service provided by the team.
- Results of the customer survey.
- These are more statistics related to marketing.
Help Desk Performance Evaluation: Two Approaches
There are two ways to measure the
performance of the IT help desk. First, it uses business metrics to track team
performance and customer experience. This approach captures the team's progress
toward achieving the customer-related KPIs it has established.
But each company is different.
Therefore, you must select the metrics that are relevant to your customers.
for example, focuses on several
areas to assess the impact on the customer. An important customer-related area
for them is response time. No one likes to wait for an answer.
Generally speaking, the faster
the response time, the more satisfied the customer will be. Let's be honest. No
one likes the slow response to problems. Below are three ways Zapier can track
response times.
Average Response Time: This metric shows how quickly the team
responds to customer requests. Speed is great and so is precision. The wrong
quick answer does not help anyone.
Time to First Response: This statistic measures the time a customer
has to wait for an agent's first repeat. As with the average response time, the
shorter the response time, the better the response.
Response Hours: This metric measures the number of answered tickets
within a defined time frame. Helps analyze response time in more detail. The
number of tickets analyzed by the team can be found in 10, 30 and 5 hours.
Each metric has its pros and
cons. For example, the time for the first response may lead the team to respond
quickly, but it may not resolve the problem. Below are additional metrics we'd
like to track to measure helpdesk performance.
Resolution Time: The metrics in this category help customers
determine the wait time for an agent to resolve a problem. Long resolution
times may require additional training for staff.
Customer Satisfaction (CSAT): This metric represents customer
satisfaction with a product, service, or brand. CSAT also indicates customer
satisfaction with individual actions or product aspects.
Net Promoter Score (NPS): NPS indicates the probability that a
customer will recommend your company to other buyers. NPS helps predict
turnover, measure loyalty, and measure satisfaction at key points
Customer Expert Score (CES): This metric reflects the effort that
our clients have dedicated to interacting with the brand. The great effort
suggests less satisfaction due to less than epic customer service.
Dropout Rate - This metric displays the number of customers you
lose over time. If your customer experience is high, you may need to lower your
churn rate. If so, consider making a change.
Support Queue Backlog - This metric shows how well your team handles
its workloads. Building a rich knowledge base and / or automating tickets using
business rules are two proven ways to reduce backlog.
Other metrics related to customer
experience include:
- Net ticket
- Ticket volume per support channel
- Support ticket resolved
- Wait time
- Ticket distribution
- Individual agent performance
These are sample metrics that
will help you get a clear picture of help desk performance.
IT Help Desk Statistics
The second way to measure help
desk performance is benchmarking. This effort compares your information with
the metrics of others in your industry or your competitors. It will also inform
you about the situation within the industry and whether the KPI is achievable
or not.
We help you gain an independent
view of team performance, identify areas for improvement, and drive continuous
improvement.
Below are 10 key operational help
desk metrics you can use to benchmark your team. Recommended by MetricNet, they
help managers operate their organizations more efficiently and effectively.
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