When technology fails, so do
people. A hardware problem prevents an employee from logging into their
computer and responding to urgent requests from the company's largest
customers. Network problems can prevent your email or Internet access and
prevent you from working entirely.
Fast and efficient IT support is
essential for office productivity. For this reason, it is important for the IT
support team to take the time to ask their customers (employees of other
companies) what they are doing well and how they can improve. The best way to
obtain this information is to submit a help desk survey.
The help desk service teams with data to support the need to increase departmental budgets. Justify
the company's investment in new tools or more support staff by providing survey
data that shows how increasing budgets increases overall productivity.
Managing a help desk survey is
not always a large and time consuming effort. By following some of the best
practices and using the right tools, you can collect feedback with minimal
effort and use it throughout the year to find new and better ways to provide
technical assistance.
Why It Is Important To Track Customer Satisfaction?
Help desk surveys provide two
important pieces of information to your IT support team. A list of factors that
contribute to employee satisfaction or dissatisfaction after using IT support.
While this information will help
the team improve their services, and perhaps most importantly, it will also
provide comprehensive evidence of the need for larger budgets.
Being able to demonstrate to
company decision makers that employee dissatisfaction is the result of waiting
too long to receive support is a compelling argument for hiring more help.
Similarly, if we can demonstrate
that dissatisfaction is due to lost tickets, we can insist that we invest in
better admission and problem-tracking tools.
If you're having trouble
convincing company leaders to invest in the resources your team needs, survey
feedback can provide compelling evidence.
Follow these Five steps to begin
collecting that evidence.
Step 1: Define The Strategy And Objectives
Before choosing a survey tool,
writing your first question, or submitting your first survey, be sure to
document your reasons for researching your customer over time and what you want
to learn.
First, decide what information
you want to collect from the survey. The most basic information answers two
questions:
1. Are
your clients satisfied?
2. If
not, why?
Their strategy is simply to find
answers to those questions.
Then define why the answers to
these questions are important. This is your goal:
Strategy: Use a help desk survey to
(1) measure customer
satisfaction and
(2) identify the factors that lead to dissatisfaction.
Purpose: This information will help
(1) find ways to improve the
team,
(2) provide better service, and
(3) improve productivity within the team
and across the company.
Documenting your strategy and
goals helps you focus on what really matters and helps you move to the next
step.
Step 2: Write a List of Possible Survey Questions
You are ready to create a list of
possible survey questions using your defined goals and strategies. Survey
questions measure the elements defined in your strategy and provide the answers
you need for your goals.
Use the sample questions below,
or work with your team to compile a large list of potential questions. You
don't have to worry about creating the final list right now. Document
everything you can think of.
Examples of employee survey
questions:
How satisfied are you with the
quality of the support you receive?
How do you assess the technical
knowledge of the support team?
How do you rate the
professionalism of your support team?
Step 3: Explore Best Practices For Your Survey
In future steps, you will choose
the right tools to administer your survey and complete your questions. However,
before making these decisions, it is important to understand some of the best
research practices to help guide your decisions.
Keep the survey short. A single question is ideal. If you need to
lengthen it, take no more than 5 minutes to complete it. Remember that clients
are already late for work due to technical problems. As a result, customers are
unlikely to respond to long surveys.
If you need a longer exit survey, submit it later. Don't send long
follow-up surveys right away. Wait a day for the client to catch up on his
work. If your exit survey takes more than 5 minutes to complete, consider
submitting it monthly or quarterly.
Ask open-ended questions only when absolutely necessary. It only
takes a second to answer a multiple-choice question, but it takes a long time
to leave a comment. Minimize open-ended questions to increase response rates.
Allow to answer "not applicable". Survey questions can
confuse customers. If you don't know how to respond, we can stop the survey.
Instead, provide an "Other" or "N / A" answer so you can
skip questions that don't apply or don't make sense.
Show progress if possible. Include a progress bar or proactively
indicate expected commitments. People who don't know how long it takes to
complete a survey generally don't want to complete it.
Avoid asking unrelated questions. Find a tool that can incorporate
logic to enter or omit a specific question based on the answers to previous questions.
Step 4: Complete The Survey Questions
The final question of the survey
should provide the most detailed information, that is, the information
necessary to achieve the objectives defined in Step 1.
There are several ways to limit
your long list of questions to the most important.
Eliminate redundant questions.
Delete it from the list or combine it with a similar question.
Choose the one that is most
relevant to your goals. If your goal is to minimize the number of support
requests you receive, the question of why people need support may be more
important than the question regarding the effectiveness or expertise of your
support team.
Hypothesis and proof. Start with a question and ask after each
support interaction for a day, a week, or a month, depending on how often you
receive support requests. At the end of each period, ask another question.
Create a final list from the list that generated the most informative responses
during the trial period.
Conduct a pilot survey. If your hypothesis and test are not your
options, ask your volunteers to spend 30 minutes researching their latest IT
support experience. See all the answers to determine which question produced
the most valuable results.
Use these methods to narrow down
your list of questions as much as possible. Please limit yourself to just one
question. Once you have a final list, you are ready to decide how to administer
your survey.
Hypothesis and proof. Start with a question and ask after each
support interaction for a day, a week, or a month, depending on how often you
receive support requests. At the end of each period, ask another question.
Create a final list from the list that generated the most informative responses
during the trial period.
Conduct a pilot survey. If you can't formulate hypotheses and
evidence, ask your volunteers to spend 30 minutes researching their latest IT
support experience. See all the answers to determine which question produced
the most valuable results.
Step 5: Select The Survey Tool
If your existing ticket software
or support system automatically sends emails to your customers when a team
member closes a ticket, the easiest way to collect feedback is to include a
survey link in the email template.
Create a survey using popular
survey tools like Survey Monkey, Question Pro, and Type form, and add a link to
the closed ticket email template.
This method is the simplest, but
not always the most effective. For example, you must click a link to provide
feedback. They may not know the link and simply delete the email or they may
not have time to wait for the website to open to complete the survey.
Customer Thermometer offers a
solution to this problem. Use this tool to insert a survey button into your
email. This saves the customer from having to open another site to provide
feedback, and the image used to provide feedback makes the request more
prominent than a simple link.
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