Customer service operations play a key role in establishing a company's
reputation. If one of the clients has a negative experience seeking help, they
may discourage the use of the service again. Therefore, you can establish a set
of best customer service practices for your staff to ensure that all help desk
interactions are positive and productive.
The help desk support services a single point of contact for the life of
the ticket or support issue. Many companies have a complex organizational
structure that includes multiple layers of support, specialized teams, and even
a network of providers and support providers. Users do not need to know how the
organization is structured. If you contact the help desk, you will find that
there is a point of contact throughout the life of the problem and that the
contact handles everything. Put it behind the scenes. It is tempting for
companies to hand cases across teams. This creates a frustrating and fragmented
experience for users who don't know who to ask if they need to ask a question
or update their status.
The following practices will help
you make a more effective help desk setup.
Empathy and patience: In the event of a problem, customers are not
always reasonably convinced and can be rude. During these difficult
interactions, agents need to calm down and sympathize with the fact that customers
are frustrated. Understanding and acting patiently will increase your chances
of returning.
Confirm with the client that
you understand: Customers are not
familiar with your product or service. In explaining, it is helpful to stop
frequently and say something like "It makes sense." And "Do you
have any questions or concerns about it?" Make sure they fully understand
your help.
Admit mistakes: no company is perfect. Even the most
established and successful companies sometimes do the wrong thing by solving
customer tickets. In these cases, it is best to acknowledge that you have not
met your needs, either with a discount on future purchases or a refund on the
last order, and suggest that you do so correctly.
Follow-up after ticket is
resolved: When you close a
customer's ticket, be sure to follow-up with them. Surveys can help your
customers feel that their voice is important to you. It also helps gather
valuable qualitative feedback on effectiveness.
Beware of social media: Some of the world's largest companies are
baffled by negative interactions on social media. When processing social
tickets, keep in mind that Twitter and Facebook are very public channels. Even
in these relatively informal channels, staff must always maintain a
professional attitude.
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